Understanding Telecast Media and Policies (CATV362)
This course introduces participants into the historical, theoretical and methodological issues surrounding the development, practice, use and consumption of telecast media’s role as a social and cultural technology and institution. Through the analytical study of radio and television programs and through different genres, as well as the relation between early community-oriented programming and the private commercial model advertisements, ownership, and social policy, it provides students with a framework for posing creative and critical questions. By introducing students to approaches to the study of broadcast media production and reception, and to key concepts in audience studies, the course focuses equally on broadcasting, production process, and the audience.