Marketing Management Master's Program (with Thesis) (M.A, 1 - 2 Years)

A unique piece of work, which includes evaluation or thorough analysis of a method.

The purpose of this course is to study human behavior in organizations at the individual and group levels. Specific attention will be given to using Organizational Behavior concepts for developing and improving interpersonal skills. The course also aims to broaden the student’s perceptions on the causes and effects of interpersonal and group behavior, its dynamics and influences, and organizational behavior relating to organizational climates, conflict and structural design.

This course is designed to provide the participants with an understanding of statistics to enable them to use it appropriately in managing a business. The emphasis in the course is not only on giving the student a theoretical knowledge, but also on helping them develop a logical, sequential, data-based approach to problem solving, and decision making, in business situations.

This is an introductory course to international business theories and implementations at the graduate level. The course covers international business issues like regional and global strategy, the multinational enterprise, international politics and culture as they influence the global business, international trade, foreign direct investments, international financial markets. At the end of the semester the students are expected to enhance the global business system as it evolved in the recent history.

To further disseminate and develop the knowledge and skills in the essential aspects of marketing management, marketing strategy, and emerging New Economy marketing applications, with a focus on the development and execution of programs, audits, and plans. This course is concerned with the development, evaluation, and implementation of marketing management in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts, analytical procedures, techniques, and models.

Strategic management is an integrative capstone course – the only course that challenges students to study and experience sets of multifunctional problems and decision-making choices that face top management. The course will allow students to bring together all of their learned functional skills (i.e., accounting, finance, marketing, management etc.) and use them to study organizational problems within the context of real-world business problems.

The aim of the seminar course is to improve the student’s skills in conducting research in an area of interest for the student, preferably a topic related to the thesis work, and reporting the research findings both verbally and in writing.